Your LinkedIn profile is your chance to sell yourself to prospective employers. Even if you’re not currently looking for a job you never know what opportunities can present them simply from having a good LinkedIn profile. Alternatively, if you are currently job-hunting your LinkedIn profile is a vital aspect of securing a new job. This is where recruiters will go to once they read through your application to get an idea of how you market yourself online.
If you are not yet on LinkedIn creating a LinkedIn profile is vital. Without one you look as though you haven’t embraced modern technology and look unprofessional to potential employers who are looking for innovative and modern employees. Even if you have created one, it sometimes helps to refresh it every so often, so that your page doesn’t stagnate. If you are unsure about how you create LinkedIn profile following these tips will help.
The Writing Process
LinkedIn profile writing is tough and even professional writers find it hard. This is because a LinkedIn profile needs to be original, show your personality but also be professional; a difficult balancing act to get right. When writing your LinkedIn profile, always keep in mind who you’re writing it for, essentially potential employers and clients. Think about the sort of language used in your profession and whether or not your industry is formal or informal.
If you are a graduate looking to land your first job research what those within the industry you’re hoping to join write in their profiles. This will give you an idea of how informal or formal the industry is, plus the sort of qualifications and skills professionals within the profession include.
What is paramount, however, is that you don’t copy other people’s LinkedIn profiles. Taking ideas about style and essential information to include is fine, but your LinkedIn profile is unique to you and should be original.
What to Include
Deciding what to include can be difficult, and a good idea is to start by outlining all the points you want to include, aspects of your career that you are particularly proud of and qualifications and skills you know are vital in your industry. Also think about adding something a bit personal, but which will still add value to your LinkedIn profile.
You should also spend time on getting the right photo for your LinkedIn profile. This doesn’t mean you need to go to a professional photographer, but it does mean you shouldn’t add an image of you on vacation or partying with your friends. It sounds obvious, but some people still seem to forget. In your image you need to come across as professional, approachable and friendly. No one wants to work with someone who looks moody, so make sure you’re smiling! Saying this, no one wants to hire someone who looks like a slacker so remember at all times to keep it professional.