First impressions count and your first impression to a potential employer is not when you walk into the interviewing room. Instead, it is your LinkedIn summary. Your LinkedIn summary is what gives prospective employers an overview of your career history, skills and personality. It is one of the key tools they are going to use to decide whether or not you are a good match for their business. There are many dry and formulaic LinkedIn summaries around. Many seem to follow a LinkedIn summary template that tells them to use buzzwords like ‘responsible’, ‘strategic’ and ‘creative’. Following one of these templates will help you write an adequate and safe summary but it won’t help you to stand out from the crowd.
While following a set formula is not going to win you a summary profile of the year award, by researching great examples will help you to see the types of things you need to include and how to do so effectively.
Below are two LinkedIn summary samples that will help you to see what a great one looks like. If you are still doubtful about whether or not you can write one yourself, consider speaking to a LinkedIn consultant who will be able to provide you with advice tailored to your industry and work history.
LinkedIn Summary Sample One:
When I was seven and watched an Indiana Jones movie for the first time I had found my calling in life; I was going to be an archaeologist and fight evil while discovering sacred antiques.
After many years of studying and gaining a PhD in history, I might not be travelling around the world fighting evil or digging up lost historical artifacts, but I am still no less passionate about history.
And I do get to be Indiana Jones in his other persona; a history professor. When I’m not doing my own research, which has been published in several leading journals, I’m imparting my knowledge to students with the aim of inspiring them to be as enthusiastic about history as I am.
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Linkedin Summary Sample Two:
From my ten years’ experience of working within the marketing industry I have discovered two things:
Marketing depends on fantastic ideas
Fantastic ideas need excellent people to put them into action
With this discovery behind me, I’ve set up my own marketing company which will do both.
I’m using my experience on working with high profile clients, to create innovative marketing initiatives for your company that will help to increase your brand recognition and ultimately improve sales.
Marketing is a fast-paced and ever changing industry, and I’ve seen a lot of trends come and go during my career. I’ve successfully helps to negotiate my clients through extremely challenging times, even helping to improve their profits when their competitors have struggled to stay afloat.
Now I’m able to offer my knowledge, skills and experience to a wider portfolio of clients. If you’re interested in hearing more about what I can offer you contact me today.
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