LinkedIn profile optimization is now considered to be a bit of an art form. Making your profile look good is obviously important, but optimization goes a long way further, making your profile easier to read and imposing quality controls on the information you provide.
A Guide on How to Optimize a LinkedIn Profile
Best practice LinkedIn profile management is based on providing high value, relevant information, including:
Professional information – This includes your work, current roles, and provide useful information regarding the work you do. This is a “sawn off CV” creating a synopsis of your professional business.
Range of skills – This aspect is particularly important. By assigning a good, fully representative skills range to your LinkedIn profile, you provide an instant picture of your abilities. Your friends can also endorse your skills, adding weight to your skills repertoire.
Many people operate in multiple business streams. This can make managing your LinkedIn profile a little more difficult, but with added benefits. The advantage of this approach is that you can also show a lot of depth in your skill sets, experience, and knowledge base.
Many transferable skills, like business qualifications, industry experience, and similar high-value assets can be worked into your LinkedIn profile quite easily. Take the time to ensure that you fully check out all the skills listings available on LinkedIn, and there are a lot, and make sure that your profile is easy to read and straightforward. You’ll find yourself with a much improved and optimize LinkedIn profile, and many more hits on your profile as well.