Your LinkedIn profile is a potentially very powerful marketing tool. It’s a very useful and economic way of organising your commercial and business materials. You get the combined advantages of instant international exposure and easily controlled and managed materials to provide an ongoing and current point of contact and business.
To promote your LinkedIn profile is comparatively easy, but you do need to consider your market and your audience. This is a marketing exercise, and you don’t want to waste effort and time on unproductive marketing strategies.
With a new LinkedIn profile, you also need to do some planning. If you consider your LinkedIn profile to be your public image, you can see why it might be a good idea to focus on image building and quality control in your profile information.
We’re going to take you through a short course of issues and things to consider when putting together your new LinkedIn profile. Please note that this information is intended for people starting out on LinkedIn, not so much advanced professionals.
LinkedIn profile promotional basics
There are basically two streams to promotions on LinkedIn – Personal profile promotions and commercial promotions. Typically, personal profile promotions are used by professionals offering services. Commercial promotions are generally separated from personal profiles and used to promote specific business operations.
These two types of promotions do have a few similarities in practice. Both types of profile place strong emphasis on public image quality. In the case of the professionals, they are essentially promoting their high quality expertise and services. The businesses, similarly, are promoting their products and services on a competitive basis.
They differ, however, in the forms of promotional presentation. A professional will typically advertise their services and promote their services using their LinkedIn profile as both a quick contact point and as a part of a professional network.
A business, on the other hand, will typically use LinkedIn profile as a business reference. The business LinkedIn profile is really a B2B operation, not a purely social media operation. Most businesses, in fact, usually use Facebook as their direct link to consumers and customer issues. Some use Twitter as a default messaging service. LinkedIn, however, is strictly business to business.
Promotional options for your LinkedIn profile
A LinkedIn profile can act as a default personal website/ business contact point. For professionals, their LinkedIn profile has a higher value as a true professional network facilitator. Many professionals belong to LinkedIn groups, and these associations are extremely valuable.
As a matter of fact, group membership on LinkedIn is in fact a form of promotion. Associating with colleagues and sharing information and ideas is a very good business generator. This is also a good way of meeting some of the top professionals in your field, by the way, another very useful and always interesting aspect of LinkedIn membership.
How to promote business on LinkedIn
If you’re wondering how to promote business on LinkedIn, it’s a lot easier than you might think:
For basic promotions – You can promote anything you put on your LinkedIn profile through other social media and advertising. If you write an article on LinkedIn, or have news to share on LinkedIn networking, you can advertise your new materials on Twitter, Facebook, and on countless other social media sites.
Does this work? Yes, it does, and it works very well. People in your LinkedIn network will get your information, and those in your other extended networks, as well. This is like doing a mail out with everything you do. Twitter and Facebook also pick up postings from other social media. It’s really a matter of which media outlets you choose to use.
A word of advice – Do not believe all the hype from the social media marketing crowd. Social media marketing does work, but it can take its own sweet time doing it. Be patient, and be realistic.
Image credit: http://www.geekengage.com/2014/06/LinkedIn-traffic-generation-guide.html