LinkedIn has become the de facto business social networking site on the internet which means that you need to be sure your profile page is well-written, effectively organized and complete if you want to derive the tremendous professional benefits that it offers. And yet, a quick scan of most of the profiles on LinkedIn quickly reveals just how little time, effort and though people put into their profiles simply because they do not know better. In this quick guide we will outline some of the steps that professional LinkedIn profile writers recommend to create engaging LinkedIn profiles.
List Every Position
If there is one word of advice that bears repeating ad nauseam it is this: LinkedIn is not simply an electronic version of your resume. Whereas it is recommended to omit certain jobs from your resume when applying for specific positions we are told by LinkedIn profile writers that headhunters often use a person’s past employment history to guide their search. As a result, you can rest assured that if you haven’t listed all of the companies at which you worked they will not find your profile.
Now That You’ve Listed Them, Describe Them
Yes, it may seem like a time-consuming chore but once you have listed all of your positions you actually need to sit down and write about them. In this case, we recommend hiring professional profile writers if you have a lot to say and not a lot of time to do it but it can still be accomplished on a DIY basis if necessary. Remember to clearly describe your accomplishments and all the things you’ve done in the past while writing with keywords used by scouts when searching.
Don’t Skimp on the Details
LinkedIn profile writers report that clients often omit or skip the specialties section which is meant to list a person’s skills and talents. It is extremely important to get this one right so try to think like a headhunter and imagine what keywords you would search for if you were looking to recruit for a position. Perhaps the best advice here is to cull job postings for relevant keywords and use them in your specialties section.
Change Your Sub-header
Your sub-header or headline is provided automatically by LinkedIn based on your most recent job. Be sure to take the time to update the sub-header in order to make it as impressive and engaging as possible. The only time you would want to consider leaving it unedited would be if the job title itself were so impressive and alluring that changing it would be sheer folly. As it stands, it is hard to imagine what such a title would be but anything is possible.
A Rolling Stone Gathers No Moss
Once you have done all of the hard work to create professional LinkeIn profile, be sure to stay active. Post regular updates and add skills and positions you have held as required. Also, don’t forget to make connections as your rank in LinkedIn depends on these.