Your LinkedIn profile acts as your online resume which will be the first thing that potential employers will be looking at. This means that all the information that you will be using should be current and relatable to the niche that you are in. Filling out the fields in LinkedIn doesn’t automatically increase your chances of being noticed. You will need to learn how to optimize LinkedIn profile so you will be more visible to your target audience. The question, however, is what optimization trends should you use for writing a good LinkedIn profile.
Trends to Follow when You Optimize LinkedIn Profile
If you striving for successful linkedin profile optimization, you might want to follow these trends to boost your chances of landing the best job that you can find online.
- Pay attention to the character count of your profile summary. As a rule, the first 170 characters or 363 characters of your summary should be written exceptionally well because these are the number of words that will be displayed in mobile and desktop devices. This means that you need to put all the relevant information about yourself at the top of your summary.
- Reorder sections of your profile. You don’t have to stick with the template provided by LinkedIn when you optimize your profile. You actually have the freedom to rearrange sections of your profile so the ones you want to be seen first will be placed on the top.
- Add your title at the end of last name. Check out the recent Terms and Conditions of LinkedIn if they will allow you to add your current title right after your last name. This will help give your target audience insight on what you are an expert in at first glance.
- Optimize your reach in LinkedIn. What’s great about LinkedIn is that you are allowed to join various groups to make connections. However, don’t just join these groups because you want to become more visible but rather choose those groups that are in line with your current employment or skills.
- Publish posts. When optimizing your profile, it would help if you publish posts as well to build you up as an expert in your field. Just make sure that your post is relevant and written in the best manner possible.
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